Retalix Customer Loyalty

Customer Loyalty programs need to stay fresh, be easy to administer, and tightly integrate with the central price file and all the customer touch points. Successful Loyalty programs pinpoint value to a specific group of consumers. The continuous change in programs keeps consumers engaged and avoids the attitude of entitlement.

The Retalix customer loyalty application suite, however, is not your run-of-the-mill solution. It is comprehensive, easy to administer, and effective.

Retalix Loyalty is a real time, online, centralized system that manages the Loyalty and Promotional marketing campaigns for Grocery and Convenience Store Retailers.

Coupled with the Retalix 1-to-1 Targeted Marketing Analysis tool, a retailer can easily reward customers according to their specific taste and loyalty level via a multitude of reward programs to keep it fresh and fun. Moreover, through a tight integration with the Pricebook, POS and Fuel Pumps, electronic rewards can be fulfilled for the consumer right at their purchase location.

Retalix Loyalty includes: 

• Integrated POS and Pump interface to collect data, print Loyalty program information on the receipt, display messages to the cashier and customer, discount items, and redeem e-gift certificates, tender credits, and loyalty points
• Net-based online communications architecture
• Multiple set of basic programs (Charity, Continuity, Sweepstakes, e-Coupons, Points)
• Tiered pricing rewards (electronic discounts) including fuel, according to loyalty levels
• Reports to measure loyalty not only by gross spending but also by gross profit
• Reports to measure program participation by store and chain
• Net-based Centralized Management System
• Retalix 1-to-1, Targeted Marketing